SMS boosts marketing campaigns

Author: 
Luke Tarplin

SMS is a technology, which has been around for ages, however it is given a new lease of life when combined with other tools and systems, this article focuses on the benefit to a marketing campaign of using SMS text messaging to collect data.

Why SMS?
The answer is simple, SMS allows almost everybody to respond quickly and cheaply to a marketing campaign, it also allows you to collect additional data such as; contact numbers for future marketing use.

Valid XHTML 1.0 Strict