text messaging

SMS boosts marketing campaigns

Author: 
Luke Tarplin

SMS is a technology, which has been around for ages, however it is given a new lease of life when combined with other tools and systems, this article focuses on the benefit to a marketing campaign of using SMS text messaging to collect data.

Why SMS?
The answer is simple, SMS allows almost everybody to respond quickly and cheaply to a marketing campaign, it also allows you to collect additional data such as; contact numbers for future marketing use.

Increased SMS capacity now implemented

Back in May we wrote about the development of an increased VGSM capacity for our Network, click here to read the related article, we have completed the integration and testing and are pleased with the results.

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